Black-hatted Shluchim mingled with supporters in the exclusive and upscale space located less than one block from the White House.

For an academic body studying the nexus between religion and the media, a Chabad-Lubavitch archive and production outfit have become something of a test case of how a Chasidic Jewish community has embraced modern technology to document and preserve its modern legacy.

At their regular gathering in late December, 20 members of New York University's Working Group on Jews, Media and Religion examined Jewish Educational Media, which controls an archive of 4,000 hours of audiotapes and video footage of the Sixth Lubavitcher Rebbe, Rabbi Yosef Yitzchak Schneersohn, of righteous memory, and the Rebbe, Rabbi Menachem Mendel Schneerson, of righteous memory, dating back to the 1920s.

Jewish Educational Media (JEM) is a unique not-for-profit audio-visual archive, production facility, and resource center based in Brooklyn, New York. Established in 1980, our mission is to collect, preserve, and make accessible moving image materials which documents the Jewish experience from a Chabad-Lubavitch perspective.

The seventy-five minute release, called “The Rebbetzin,” presents viewers with a rare glimpse into the shrouded world of the Rebbe’s life partner. More than that, The Rebbetzin tells the story of a silent force behind the growth of Lubavitch in modern times.

JEM's worlds acclaimed Chanukah DVD, The Gift of Chanukah is available..

Tishrei with the Rebbe Volume Two, which features a brand new documentary narration in Hebrew and English, shows the events of the morning before the Rebbe's heart attack, as he enters 770. Two Israeli photographers captured the scene on film: Levi Yitzchak Freidin and Yitzchok Baron.