Sunday, May 13, 2012
JEM launches Living Torah campaign

In late 2000, from their headquarters office in 770, the staff at JEM launched a ground-breaking initiative; one that can modestly pride itself on having touched the lives of every single Lubavitcher Chassid today. Today Living Torah, the weekly video magazine featuring the Rebbe’s application of Torah to timely events and issues, is shown every week in eight languages, in thousands of Chabad houses, shuls, schools and homes all around the world, and enhances countless of people’s Hiskashrus to the Rebbe.

A dedicated and talented team heads this undertaking, and they take their mission seriously.

“For the past 10 years,” explains JEM director, Rabbi Elkanah Shmotkin, “JEM’s staff have spent their days- and often their nights- preserving, researching, conducting interviews, producing, editing and translating Living Torah.”

This year marks the historic celebration of a full decade of Living Torah, and to celebrate, JEM is launching a new campaign. “Join The Living Torah Team,” which gives viewers the opportunity to get involved.

“Some of our team members are not on staff,” says Rabbi Shmotkin. “The mother who sits down with her children to watch a Timeless Moment with the Rebbe; the bochur who watches on his iPod, the high school girl who watches with her class, and the Shliach who shares Living Torah with his community, are also team members.”

By making a monthly donation- even only a small amount- you too can be on The Living Torah Team. You can enable them to keep the inspiration coming and continue this critical but expensive project.

Every new Team Member will receive a beautiful print of the Rebbe from The Living Archive. New members will also be entered into a weekly raffle for an exclusive, beautifully framed 32” picture of the Rebbe.

Stay tuned: raffle winners will be posted online every week.

Get involved at, or give them a call at 718-774-6000.

© 2019 Jewish Educational Media, Inc. / 718-774-6000